When you’re spending more than a million dollars for a critical piece of oil and gas equipment, you’re going to spend a good amount of time researching and gathering as much intelligence on your options as possible. This illustrates exactly why content marketing has become so important for companies selling products and services to other companies.
In fact, a recent study by HiveFire found that 82% of B2B marketers used content marketing, and the longer their sales cycle, the more likely companies were to use this strategy.
What is content marketing? It’s the practice of providing your customers and prospects with information they can really use in their daily professional lives – knowledge that will help them make better, more informed business decisions. Content marketing can manifest itself in the form of e-newsletters, videos, blog posts, white papers, articles, and even custom events. And, like any good marketing plan, it takes some thought and planning to get it right.