Triad President named to “Who’s Who in Energy.”
Because the energy industry is so dynamic, it’s both a key area for business-to-business development and a tough field with which to keep pace. Triad has been working with clients in the energy industry for more than 17 years.
As a result of Triad’s leadership in the marketing arena of the energy industry, Tom Prikryl, Triad’s founder and president has been recognized as part of “Who’s Who in Energy”. This was a special feature designed to help readers connect with the key energy industry players, and was put together by three affiliated publications: the Dallas Business Journal, Houston Business Journal, and Pittsburgh Business Times. Tom is one of 300 energy industry professionals named.
The newsrooms of the three business journals named selected the honorees from a combination of internal research, industry outreach and an open nomination process.
Triad develops new Hayata product catalog
Hayata, manufacturer of stainless steel cable ties and banding, has evolved in recent years, offering a broader product line, and better customer service via their new facility in Singapore.
Triad was tasked with developing a new product catalog for 2011 and beyond that gave the company a more contemporary, technology-forward look and feel. The result was this minimalistic approach, utilizing Hayata’s products photographed in an artistically pleasing way.
Triad Receives AOG Readership Award
An ad developed by Triad for client Alcoa Oil and Gas was ranked #1 in ad effectiveness by the readers of World Oil magazine for July, 2011. This score is a compilation of several factors, starting with the number of times the ad was noticed and the number of times it was read. Other factors influencing the score were the effectiveness of the messaging, and whether or not the ad provided increased awareness, built preference, and/or caused action to be taken.
This is the third year in a row that an ad developed for Alcoa by Triad finished in the top 5 of all ads placed in the readership-studied issue.
Triad Receives Multiple Communicator Awards
Triad Business Marketing has been awarded 2 Gold Awards of Excellence and 1 Silver Award of Distinction from the 2011 Communicator Awards.
The “Dick and Jane Run a Promotion” Reader for Triad client SCA Promotions won Gold (the highest honor) in the category of promotional marketing books, as well as a Gold award for copywriting. The “LeTourneau Offshore Parts Calendar” won Silver in the promotional calendar category.
Stated Tom Prikryl, Triad President, “Now, more than ever, it’s critical to create advertising and marketing communications that connect with our clients’ customers, and stand out from the clutter. By receiving this recognition, Triad can be proud that we’ve accomplished this in a significant way for our clients.”
With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
View the entire “Dick and Jane Run a Promotion” Reader here.
New Kewaunee Technical Furniture website launches
North Carolina based Kewaunee Scientific is a well-known leader in the design, manufacture, and installation of clinical healthcare, industrial, and technological furniture systems. With a century-long reputation for manufacturing high-end technical furniture systems, the company needed a website presence that accurately reflected its flexible furniture lines and the unique expertise the company brings to the table.
And, compared to their competition, bringing more to the table is precisely what Kewaunee does. Hence, Triad developed a positioning line for the company reflecting just that: “We bring more to the table.” The site itself was designed to be easily navigable, making it simple for prospects to “shop” the Kewaunee line to find the style of furniture they need for their particular environment.
Within the first month, the site received a large number of unique visits, and the Kewaunee sales staff has fielded several qualified inquiries.
Hoffer Flow Control Subsea Animation
Triad client Hoffer Flow Controls, long known for superior flow meters for a variety of industries, was entering the subsea marketplace. As such, the company needed to showcase its subsea flow meter capabilities. OTC (Offshore Technology Conference) was coming up, and this provided the perfect venue, and opportunity, for an animated demonstration of Hoffer’s superior subsea flow meter designs.
The animation was well received at the 2011 conference, and Hoffer has realized several important new prospect leads as a result.