Are you a top leader and great innovator offering unique solutions? Apparently, so is everybody else.

In a RSW/US article, they cite a recent study by public relations expert Adam Sherk, analyzing the most frequent terms found in company communications. The top ten below:

1. leader
2. leading
3. best
4. top
5. unique
6. great
7. solution
8. largest
9. innovative
10. innovator

Not that there’s anything wrong with these words, per se, we just see them so much. Or should I say we don’t see them? They’ve been used and overused to the point of losing all meaning. To this list, I would add:

11. excellence
12. quality
13. value

Promise me you’ll print this out and file it under “What Not to Do.” It will make you, and me, and hopefully all those innovative leaders out there more effective communicators.

- Julie,
Creative Director